Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions Suclass Code_1OA Whatever your physical goal

Whatever your physical goal

and the frightening Tick-Tock Man

Read 12 Disciplines of Leadership Excellence and learn the simple secrets to becoming an effective leader in a time when high-performing inspirational leaders are needed most

In World Order

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Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions Suclass Code_1OA Whatever your physical goalWhy do our headaches persist after taking a one cent aspirin but disappear when we take a 50 cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.